Gender: Female
Name: Abbie
Age: 16
Hobbies: music, photography, going out, concerts
This is an example of a 'typical' person within 'Indiependent's' target audience. Abbie represents the younger section of 'Indiependent's' target audience and due to the genre of the 'Indiependent', it will be a unique magazine in the market for someone of Abbie's age. Abbie's hobbies are creative and involve technology, for example photography, which complies with the tech-saviness of 'Indiependent's' target demographic and also the creativity of an individual in 'Indiependent's' audience. In addition to this, Abbie's hobbies include music, going out to events such as gigs, concerts and festivals. This is another area where Abbie is suited to 'Indiependent's' target audience as 'Indiependent' is a music magazine and therefore requires an interest in music, but also the USP of 'Indiependent' is its focus on gigs, concerts and festivals and its audience has a great interest in attending these events also. With regards to gender, Abbie falls within the minority of the target audience of 'Indiependent' as she is a female and readers of the magazine will be predominantly male (approximated 68% male, and 42% female). However, 'Indiependent' aims to attract both males and females equally in order to encourage females in this more male genre and so Abbie is still very much so representative of the target audience of 'Indiependent'. As depicted in the image of Abbie, she is dressed in an indie fashion and strongly corresponds, in terms of looks, with the target audience of 'Indiependent' due to her being dressed in....
Other media that Abbie consumes is popular TV shows, such as Pretty Little Liars and Gossip Girl thus challenging the stereotypes of the indie genre; however, she also watches more indie shows such as Skins and Bates Motel which again identify her with the target audience of 'Indiependent'.
Gender: Male
Name: Ryan
Age: 17
Interests: music, gigs and festivals, parties, playing the guitar
This is a further example of a 'typical' individual within 'Indiependent's' target audience. Ryan represents the slightly older segment of 'Indiependent's' target audience and due to the genre of 'Indiependent' it will fill a gap in the market for someone of Ryan's age as few magazines are targetted at his age specifically. Ryan's hobbies include music, which will obviously put him in the target audience for 'Indiependent', and also gigs and festivals which are a USP of 'Indiependent' and so this is another area of which Ryan falls into the target audience of the magazine. In addition, some of Ryan's other hobbies include parties; his interest in parties and going out compliments his interest in gigs and festivals and creates him to be a very social person, thus fitting with the social psycographic of the target audience of 'Indiependent'. Ryan's also plays the guitar, this enhances and strengthens his interest in music and places him very strongly within the target audience as this interest complies with the predicted psycographic of 'Indiependent's' target audience having an interest or history in playing a musical instrument. In terms of gender, Ryan falls in the majority of the target audience of the magazine as he is a male reader and due to the genre of the magazine being indie rock/alternative music, readers will be predominantly male (approximated 68% male, 42% female). As highlighted through this picture of Ryan, he has calm and 'chilled out' body language, fitting with the good time and relaxed attitudes of 'Indiependent's' target audience and his clothing depicts him as indie.....
Other media that Ryan consumes are TV shows, such as Misfits, Skins and films such as Harry Potter and Donnie Darko; these shows and films are slightly less popular/well-known and so this conforms to the stereotypes of an indie lover as they are deemed to have an interest in alternative media. Ryan also has accounts on many social media sites such as snapchat, twitter, facebook, tumblr and instagram and so this is another area in which he consumes a lot of media.
Gender: Male
Name: Dan
Age: 18
Hobbies: art, ICT, indie music, going out with friends
Dan is another example of a 'typical' person within the target audience of 'Indiependent'. Dan represents the older component of the target audience for 'Indiependent' and due to the genre of the magazine, will be appealing to Dan due to the scarce number of magazines targetted at his age. Dan's hobbies include indie music, which conspicuously places him within the target audience of 'Indiependent'. However, he also has interests in art and ICT which challenge the stereotypes of a person within the target audience of 'Indiependent' as these were not predicted hobbies, this therefore provides a more diverse target audience for 'Indiependent'. On the contrary, ICT involves a tech-saviness which was included within the psycographic profile of the predicted target audience of the magazine and so Dan complies well with this prediction. Dan also likes to go out with friends, this suggests he is a social person which places him in the target audience of 'Indiependent' and although he does not specifically have an interest in gigs and festivals (a USP of the magazine) he may still attend them if this is an event that his friends attend and therefore the gig and festival orientation of the magazine will still appeal and interest him. Dan is in the majority of the target audience for 'Indiependent' due to his male gender and the genre of 'Indiependent' mainly appealing to the male sex. In the image of Dan, his body language suggests him to be a relaxed and fun-loving person and his clothing depicts his interest in indie music due to....
Other media that Dan consumes is videogames, challenging the stereotypes of someone interested in indie music, however, he also strongly consumes social media websites such as facebook and snapchat which is very common within the target audience of 'Indiependent'.
