Bauer Media

 

Bauer Publishing Group own Bauer Media its publishing company; it is Europe’s largest privately owned publishing group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries. They also feature heavily online, TV and a wide range of radio stations. Bauer Media is a multi-media platform UK based media group and the group consists of many sub-brands and companies mainly around magazine and radio. On average over 12.4 million people listen to a Bauer media radio station; it owns the number one and four top commercial radio stations in London. Kiss is one of their prestigious radio stations and is targeted at the young dance audience. They publish the music magazine Kerrang! (this name is a word of onomatopoeia as it is represented to sound like a power chord on an electric guitar) and the other publication they publish is Mojo Magazine, which is also a multi-channel publication.

 

 

 

 

 

 

 

 

Emap

 

Emap was established and founded in 1947 and its Headquarters are near Camden in London. The name Emap is an acronym of East Midland Allied Press. Emap has specific publications for each genre and in general these are quite different and contain specific content relating to an industry such as nursing, retail and media. This attracts a very wide audience which is attracted through magazines and on-line versions. Smash Hits is Emap’s music magazine, it is primarily focused on pop music. It is aimed at children and younger teenagers as its content is a mixture of very young pop musical groups. It was published bi-weekly in the United Kingdom by Emap and ran from 1978 to 2006. It featured pop music artists, gossip and fashion that attracted young girls who liked listening to current music.

 

 

 

 

 

 

 

 

BBC

 

BBC provides a wide range of magazines that target many different audiences; they mainly focus their magazines on music, gardening, children’s popular TV programmes, cooking, cars and astrology. The music magazines that the BBC has published are; It’s Hot, Top of The Pops and Classical Music Magazine. The BBC publishes many different genres of magazines as well as major websites through their digital channels. There are only a few magazines that are of the same genre; Top of the Pops attracts age ranges from 11 up to 15 years due to the content, examples of features are ‘Glee’ and ‘X Factor’. The magazine concentrates on chart music and was closely linked to the TV show ‘Top of The Pops’ which was all about the music that was currently in the charts. Top of the Pops was launched in February 1995 and is released as a magazine monthly, but has adapted and there is now a new website which is updated every day with new ‘Today’s News’ section and new features. The magazine concentrates on chart music and features and focuses more on the commercial groups.

 

 

 

 

 

 

 

 

 

IPC Media

 

IPC Media is one of the leading of both consumer magazine and digital publishers in the United Kingdom, it was formed in 1963 as International Publishing Company. It currently produces over 60 iconic media brands, with print alone reaching almost 26 million UK adults –their websites collectively reach over 14 million users every month. IPC is owned by Time Inc, the publishing company of Time Warner Inc. The company has many sub-brands within their portfolio such as: IPC Media Connect, Market Force, Southbank, Ignite, and TX. The music magazine brand that IPC Media is well known for is NME (first published in March 1952) it was the very first British paper to include a singles chart. Its genre is advertised as rock which attracted a wide audience of both mixed age and gender. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week and NME is the longest published and most respected music weekly in the world.

 

 

 

 

 

 

 

 

My Magazine

 

My magazine will be independently published because it is an independent and unique magazine; I don't want it to be associated with any other magazines that could potentially be a rival to my magazine. My competitors in the market are music magazines like Kerrang! - the world's biggest selling weekly rock magazine and NME (the longest published and most respected music weekly magazine). As the genre of these magazines are rock and this is similar to the genre of my own magazine, some of the contents may overlap, consequently drawing my target audience towards these magazines rather than mine. By publishing my magazine independently, I also think that my magazine will be its own entity rather than being associated or more known for its publishing house than the actual magazine.